COVID 19 has disrupted everyone's lives. Apart from the impact on humans, there is also a significant economic impact being felt globally. The coronavirus threat may eventually fade, as other viruses have in recent years. Once it does fade, the next outbreak is a matter of time. Businesses and individuals have no choice but to adapt to the new normal.
Here's how you, as a photographer can focus your energy on creating images that are highly sellable in the new normal.
1. Doctors, Medicare Workers and Scientists
Doctors and Medicare workers are the super heroes in this crisis, the whole world is moving ahead only with the trust on Doctors, Medicare Workers and Scientists who are working relentlessly in fight against COVID-19.
In these times, majority of communications are around these three super heroes and images around them would be of great help to businesses.
With social distancing and an increase in public awareness about personal health and how dependent we are on medical facilities, capturing images of the medical workforce, the affected, and the general population wearing masks and doing activities and jobs are important.
2. Current events
What is happening right now in the world is once in a century kind of a pandemic and it is extremely important to document the effects of COVID-19 situation.
One can cater to this need by creating images of the government's actions in terms of the medicare industry, the police, and how the public is affected by the current situation and our government's plans of Lockdown and how it has been tackling the situation.
Images of police in the streets controlling public movement, sanitary workers cleaning and sanitizing the city, health care workers testing people for COVID-19, public wearing face masks while doing daily activities.
3. Businesses with new practices
With the rise in awareness about public health, hygiene, hospitality, and various other things, businesses have to take an extra step to display the consumers their practices like no contact delivery, offering hand sanitizer before entering the place, sanitizing the place multiple times a day, face masks, usage of gloves, limited customers in stores, and more. This means that the service industry will require a huge amount of images portraying new ways. Supermarkets, salons, local markets, general stores, medical stores, and more.
4. Agriculture, Farmers and Food processing industry
The sector is facing a lot of trouble with labourers and movement of the farm produced goods. Even if agriculture produce is exempted from lockdown directives, problems in terms of transport and selling the products is still a reality.
From manufacturing to supply chain, every level in the food chain has been affected. Farmers, Food processing industry, stores, and local markets are suffering from the disruptions created by the Coronavirus. Capture images portraying these real hardships.
5. Mental and Physical health
Humans are designed to be around each other and isolation and social distancing can pay a huge toll on one’s health. Be it mental or physical. People are trying to cope in various ways and there has been an increase in home workouts through youtube, bodyweight exercises, yoga, and more.
Mental health is very important and talking to others during this time definitely helps. Online therapy, mental health apps, and online videos are helping the public a lot.
Capture images portraying these activities
6. The new age Education. E learning.
With all the educational institutions being shut down due to pandemic, School doesn't mean the same thing anymore.
E-learning has come as a saviour in times of pandemic helping people continue their education.
Create images focused on students of all ages from school to college students and professionals studying on a Tablet, Mobile and Laptop !
Well, do not forget the open book exams that many got to write for once in their life ;)
7. City’s infrastructure and transport
Now that the restrictions on lockdown are being lifted partially, people have started moving around more freely while still practicing social distancing. Images of spaces from around the city exhibiting the effects of the pandemic. Capture images of either empty spaces or crowded, they play into the context of the pandemic.
8. Changes in the Workforce
Now that people are extremely aware of how contagious the virus is, there will be a major shift in how companies work in terms of work schedules, the number of people working from home. Portraying this via images like empty offices, roads, half-filled workspaces, work from home would sell more.
9. Hygiene and social distancing
People have started adopting new hygiene practices with increase in awareness about social distancing and how contagious the COVID-19 virus is.
Increase in the number of people wearing face masks, using hand sanitizers, cleaning wipes, gloves, and more. The new normal in public is very different and safer. Capture social distancing and new hygiene practices in public areas, stores, and other establishments.
10. Fun activities during the lockdown.
With social distancing in full effect, people are resorting to various ways to try and feel as normal as possible. From kids turning terrace into a playground to playing board games. Baking and cooking images are all over social media as people are getting the time to experiment and make new things. Capture theme images that portray how the public is trying to have a normal life and have fun while still practicing social distancing.
11. Family Bonding during lockdown
Families have come together and spend a lot of time cooking, playing board games, sitting around the table and talking, watching TV shows together. The virus gave a much needed break for the families to spend time together and bond.
Pictures of these are also of great representative need.
12. Virtual meetings, Netflix and Chill and All the Gaming.
There has been a major rise in the use of online platforms like Zoom, Skype, Facetime, and more. There is a major increase in the consumption of Social media and media platforms like Youtube, Netflix, Prime, and more. Use of gaming platforms like twitch, online gaming, and mobile gaming has increased as well. Capture images of these activities!
Bring in those images of you and your friends playing LUDO and what not.
13. E-commerce, Logistics and Delivery Boys.
Even though online businesses are back to normal in terms of functioning, the number of orders has risen as people are preferring things delivered home over buying it from a store due to social distancing and high risk involved.
This has affected the workers and delivery workers the hardest. Capture images of delivery vehicles, delivery workers, logistics and major e-commerce companies.
These are also our heroes delivering food, groceries and essentials exposing themselves to high risk and are big part of the whole COVID 19 story.
14. Migrant workers
Poor people and migrant workers have been hit the hardest during these times. From basic needs like food and water to transport and safety. Shine a light on their issues and capture images that are real and organic in their daily life.
By documenting these hardships, you can contribute to giving a real perspective to what is happening in our country.
15. Use of Face masks is the new norm.
Wearing a face mask in the public will be a mark of a good citizen considering the danger of Covid-19 community spread.
The need for images of various service industries all the way from barbers, kirana stores, vegetable vendors, shopping places, customers and public in general wearing masks are on the rise.
Capture daily tasks of the general public and the frontline employees in masks.
Pro-tip: You can capture these in your mobile while following social distancing. Prefer landscape mode over portrait.
Picxy's message to Photographers in these times:
Photographers have gone through some really tough times with most events being cancelled and weddings taking a back seat. Be compassionate about your fellow photographers, Give them learning, give them moral support and stand by them.
We at Picxy have been at it too with timely payments to photographers and creating an alternative source of income while sitting at home and uploading their existing content.
The world will move on, so should us photographers.
Create great works, of commercial value that can be used by businesses. Follow Safety and Social Distancing, Shoot from a safe distance while using the necessary protective gear.
Stay Safe and Create great content!